HBC also stands for Hot Bus Colours!
For better and for worse, the classic 215-year-old Hudson’s Bay multi stripe point blanket means “Canada” to me every bit as much as the red maple leaf does. So last week when I saw the side of a Vancouver transit bus ad-wrapped in the four iconic point blanket stripes: green, red, yellow and indigo, against a white background, well, I stood up and took notice (and I took some photos).
The true colours of British Columbia
Historical connotations aside, I really like the way the the colour scheme looks on a bus. In my opinion, this is one ad wrap that is infinitely superior to what it replaces. The only two problems I can see are the failure to properly register the stripes on the back end of the bus and the distracting words “Hudson’s Bay” on the sides of the bus.
I wouldn’t expect any great legal stumbling blocks to using the HBC point blanket-inspired design. After all, the colour scheme is a legitimate part of our region’s cultural heritage going back over 180 years — at least to 1834 when the Hudson’s Bay Company not only controlled the fur trade on the West Coast but was the government in these parts as well.
And in 1858, when the HBC’s Vancouver Island colony and New Caledonia holdings on the mainland were finally transferred to Canada to became the new province of British Columbia, who do you think was appointed as Canada’s first governor of B.C.? None other than HBC’s Chief Factor, James Douglas, that’s who! Click the images to enlarge them.