Dollars to doughnuts the Masons don’t approve
Whether they’re covering a T-shirt in nonsense words formed to look like a famous bourbon logo or ironically distorting the symbols of a 400-year-old secret society, the outerwear company Eckō Unltd. (founded in 1993) routinely expropriates and subverts the memorable form of brand marks in order to create fresh, eye-catching designs for their hoodies, sweatshirts and T-shirts.
Brand marks are designed to be memorable before meaningful, so they will catch your eye even if you never know what they mean — the same way that foreign language words can sound good, even if you don’t understand them.
So the fellow that I saw yesterday, saw nothing unusual in the silk-screened graphics adorning the shoulders of his Eckō Unltd. swearshirt; just attractive decorations and nothing more.
The left shoulder of the sweatshirt bore a stylized “all-seeing-eye in the pyramid” design that is considered a masonic symbol by everyone but the Freemasons.
This reminds me how, over a decade ago, a Freemason told me that he had seen two young women dancing together in a downtown Vancouver nightclub. What particularly caught his eye was that both of the women were wearing masonic aprons as part of their clubbing ensembles — cute!
Only the English speaking jurisdictions of Freemasonry use the “G” inside the square and compass logo and no two Freemasons can agree anymore whether it stands for “God”, “Great Architect of the Universe”, “Geometry”, “Generative” or “Gretzky”, for that matter.
Update: The “Fauxmason” sweatshirt rubbed at least one person the wrong way. Two years ago, Chaun Hall, of Chicago, Illinois, launched an unsuccessful Change.org petition to demand: “Marc Eckō aka Marc Louis Milecofsky, Eckō Unltd, and Iconix Brand Group, Inc: Stop imprinting Masonic Emblems on your clothing line“.
Hall garnered 1,774 of the 2,500 required signatories, demanding, not only that Eckō Unltd. stop using Masonic emblems but that it also issue a formal apology to Freemasonry and all Masons and Order of the Eastern Star Members. Click the image to enlarge it.